Mr. Brainwash, the pseudonym for Thierry Guetta (French, b.1966), is a Pop Artist and videographer whose Graffiti and Contemporary pieces are highly valued by art collectors. His interest in graffiti was spurred by a visit to France in 1999, where he learned that his cousin was the infamous street artist Space Invaders. Having developed a knack for filming, Mr. Brainwash started to record the nightly escapades of Invader and other street artists, such as Shepard Fairey, whose OBEY posters appear in many cities across the globe. In 2009, Mr. Brainwash met with Banksy and assisted him in launching his Los Angeles show "Barely Legal", which was attended by notable celebrities and art collectors. The two artists afterwards decided to make a documentary detailing life in the secretive graffiti art scene. The result was the Oscar-nominated documentary Exit through the Gift Shop. Following the success of the film, Mr. Brainwash gained massive following with his exhibitions such as the one held at the Opera Gallery, London, selling out within two days and The “Life is Beautiful” show is representative of his evolution from a documentary filmmaker to an artist, from an observer of street art to a contender in the genre.